Launch it in the dark.

A cinematic automotive configurator you actually own — paint it live, blow it apart, and ship the source.

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AETumi Labs · Automotive

AURA — Cinematic Configurator

AURA presents a product the way an automotive launch film would — a reflective, precision-built form in a dark studio you can orbit, repaint and pull apart. It shows how a configurator can be cinematic and interactive at once, without a heavy asset pipeline.

Reflective PBR & clearcoatReal-time environment reflectionExploded-view interactionLive material configuration

Technical evidence

Physically-based clearcoat metal lit by an in-scene environment for real reflections — no external HDR asset.
A reflective studio floor and tuned bloom give specular highlights the language of automotive photography.
An eased exploded-view state separates panels, wheel and internals so the build quality reads at a glance.
Live paint swatches change material response, not just diffuse colour.

Where it's used

Car and EV launch pages
Interactive vehicle configurators
Automotive parts and accessory showcases
Premium mobility brand heroes

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Production-ready 3D web you own the source of — aetumi.app