STUDIO AXIS · Meridian Rebrand

Challenge

A legacy brand losing the room.

Meridian's identity hadn't moved in a decade. Fragmented touchpoints, no motion language, and a site that felt like an archive rather than a storefront.

Illustrative figures

3
Brand states
12
Week sprint
1
Design system

Role — Art direction, identity system, motion language, 3D web build. Services — Strategy, brand, WebGL.

AETUMI · Agency & Portfolio Live WebGL
Step through the case 3D web you own — aetumi.app

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Your browser or device couldn't start WebGL. This module steps through a case study — Challenge, Approach, Result — with an interactive 3D project panel.